CMD Inspired

FieldNotesfromtheWork

Across more than four decades and more than 50 countries, Chris Doyle's work has taken shape in the field — in conversations, landscapes, and communities rather than conference rooms. These are a few of those stories.

Rwanda: Community, Arts, and Culture
Working alongside the Red Rocks Initiative, Chris's engagement in Rwanda centers on culture, arts, crafts, and local storytelling — tourism designed with communities rather than for them.
AdventureNEXT Balkans
Chris helped spearhead regional meetings in Macedonia and field engagement across Albania, Bulgaria, Croatia, Kosovo, and Serbia, bringing together operators, journalists, and tourism boards to build cross-border cooperation.
Hokkaido, Japan: Education and Training
Over roughly two years, Chris helped catalyze an AdventureEDU training programme for Hokkaido's adventure tourism sector, connecting outdoor gear values like sustainability and community benefit to destination readiness.
Archaeological Tourism Standards
Working with the Archaeological Institute of America, Chris helped translate respect for cultural heritage into practical guidance for tour operators and visitors at archaeological sites.
Indigenous Tourism and WINTA
Chris helped support ATTA's early engagement with Indigenous tourism conversations and the World Indigenous Tourism Alliance, bringing inclusion and cultural stewardship into adventure tourism development.
Norway and the Nordic Region
Chris's Nordic work connects visitor management and responsible tourism conversations in Norway with destination-reflection work across Swedish Lapland and Arctic Sweden.
40+
years

in tourism, outdoor recreation, and community development

50+
countries

of field engagement

A Closer Look

In Rwanda, Chris's work with Red Rocks and community-oriented tourism initiatives has centered on the human side of development: culture, arts, crafts, local storytelling, and community participation.

The work reflects a belief that responsible tourism is strongest when it is not designed for communities, but with them — and when visitors encounter people, place, and culture through relationships rather than transactions.

Responsible tourism is strongest when it is designed with communities, not for them.

Continue the Story

These field stories are part of an ongoing conversation about people, place, and stewardship. Read more reflections or reach out to talk about the work directly.