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Q:They said at some point you had thought of going to Japan and sitting in a monastery.

SJ:Yeah, yeah. I’m glad I didn’t do that. I know this is going to sound really, really corny. But I feel like I’m an American, and I was born here. And the fate of the world is in America’s hands right now. I really feel that. And you know, I’m going to live my life here and do what I can to help.

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Around the same time, Steve invested $10 million in a small company called Pixar. It was a tiny computer graphics operation, newly spun off from filmmaker George Lucas’s empire. The technical expertise at Pixar attracted Steve; its initial product was a high-end graphics computer that cost more than $100,000.

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Both NeXT and Pixar quickly ran into trouble. The NeXT computer system, which debuted in 1988, was powerful and packed with the humanistic touches Steve loved. It was visually striking and intuitive to use, with high-quality audio and the complete works of Shakespeare built in. But it was also late to market andexpensive—and it sold poorly. Within six years of NeXT’s launch, the entire founding team, other than Steve, had resigned.

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